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HoldBreaker Our Story | About Holdbreaker and our climbing shop

HoldBreaker is the brainchild of Emine, a Stockholm-born girl who moved to the UK on her own when she was 19 years old. After a tough divorce, she booked herself a return ticket to Bangkok where somehow she ended up in Tonsai, Railay - a climber’s paradise. She saw how laid back the climbers were, how they met up for breakfast, went climbing, and listened to the stories about other places they had been to and she knew that this was how she wanted to spend the rest of her life.

When she returned back home to London, the first thing she did was to get a membership with the Castle Climbing Wall. After a few years, she was suddenly climbing five days a week, going straight from work to the wall, staying till closing, going home to sleep and getting up at four am to study and then going to work. After a while, she realised that she wanted to be more involved and become a part of the climbing industry because climbing had showed her that anyone can be successful no matter background, age or sex – all you needed was heart and determination. She wanted to be able to give something back because she felt climbing had given her so much in terms of helping her grow, heal and become a better person. When she sold her flat, she invested all the profit into starting HoldBreaker.

She met her Richie, her partner in life and business at the Castle Climbing wall. He now works alongside Emine in the development, graphics and coding side of the business and by offering his climbing skill and knowledge to her already enviable level of experience.


We believe everyone’s struggle is the same, irrespective of level

We believe everyone's struggle is the same, irrespective of level #HoldBreaker #NoBetaNeeded

HoldBreaker is about looking up, reading the problem and going for it – even when you sometimes fall. It’s about the knowledge that, even if it takes weeks or months, you will one day be able to get it. No matter your current ability, your height or your gender – the same options are open to you. You just need to put the work in and get there.




The free chalk sample and hand written thank you note were a lovely touch and it's nice to know there are still some people that appreciate their customers. It's been a pleasure dealing with you!

 Got a lot of time for company's that keep it personal 👍🏻 definitely recommend@holdbreaker to every one. Trying out these new beasts thanks @holdbreaker top quality customer service 

 I'd also like to thank the Hold Breaker team for their excellent customer service, I've never been so impressed before!